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Pure Stagioni, from an idea to reality

by Federico Marinelli, Tuesday December 23rd, 2014

The packaging and labels Pure Stagioni are conceived as collectible and beautiful products, to give as a gift or to treat yourself. From naming and positioning advice, passing through the process of brand design, up to product design, corporate and promotional materials, Kmzero was responsible for branding and product design & placement project.

Pure Stagioni brings the excellence of Italian seasons in cans; extra fruit jams and marmalades artfully selected and processed on exclusive recipe and sold in metal containers just like the best caviars on the market.

Almost as if they were a kind of fruit caviar, Pure Stagioni jams and marmalades are marketed by putting in plain sight the harvest year and the pressure caps can be opened with a coin provided in the box.

The promise is that of a pure and genuine product able to improve the quality of day times such as breakfast, afternoon breaks, culinary preparations or to accompany cheese for your appetizers.http://www.kmzero.com/portfolio/pure-stagioni

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